Thursday, 2 February 2012

'The Pre-publishing Check-list' by Raji Lukkoor

Today it is with great pleasure that I welcome back to 'The Secret Writer' the author Raji Lukkoor. You may remember that Raji paid a visit to 'The Secret Writer' not so long ago, for an author interview with myself. If you are interested, you can view my interview with Raji by clicking on the following link:  

When talking to Raji, I discovered that she had written a very interesting article on how she went about publishing her first book. Raji very kindly agreed to share this excellent article with us all here at 'The Secret Writer'. The full article is being published through a series of three posts, the second of which appears here today. The first part of the article can be viewed by 'clicking here'. The third part that concludes the complete article, ''Writing a Solid Book Proposal', will be published here early next week.

All I have left to say now is a great big thank-you to Raji for sharing her article with us. It is very much appreciated. I hope you all enjoy reading this article as much as I did!

The Pre-publishing Check-list
An aspiring author must prepare three things prior to establishing contact with publishers: identifying the relevant genre publishers, organizing collected data, and crafting a solid book proposal.

Identifying Relevant Genre Publishers
Identifying publishers for any particular genre is pretty straightforward. For example, a search for books in your genre at an online bookstore such as is an effective use of time as it can help generate a long list of publisher names. Specific subject, topic, and title searches might yield better results. Pacing the aisles that shelve your genre at a physical bookstore and the local library, though laborious, is a time-proven research method. Google is also a great source for information. Querying local and online writers’ groups can have a positive outcome as well.

Organizing Data
The next step is to organize the collected information. Being organized is critical to success. It’ll help to stay focused, reducing the chances of error. Information organizing can run the gamut from simple to intricate; simple as in tabulating data into an Excel spreadsheet for tracking purposes, to intricate as in designing a database program to manipulate data (for what purpose I don’t know).
I started an Excel spreadsheet that included the publisher name and website. It later expanded to include the column titles of: sub-genre of publisher, method of submission: electronic or regular mail, motto/mission of publishing house, submission guidelines, time taken to review submissions, date proposal was submitted, any miscellaneous comments, and outcome of submittal.
Sub-genre of Publisher: Knowing the sub-genre helps prioritize the submissions. For example, if my book was about Christianity, I would first seek a Christian press over a general non-fiction/spirituality press.
Method of Submission: The method of submission is a critical element of prioritization. Many publishers now accept submissions by email, although an overwhelming number still operate the old-fashioned way—by snail mail. It’s prudent to schedule all electronic submittals first as it cuts down the cost of printing the proposal/manuscript as well as the time and cost of mailing it.
Motto/Mission: Incorporating the motto/mission of the publisher in the book proposal/cover letter is a creative way to get a publisher’s attention. It allows a writer to customize every query/cover letter to the intended publisher. For example, take Pentagon Press whose motto is: “At Pentagon Press, we are guided by our vision of enlightening the world with knowledge. Therefore, we are striving to create means which can empower people through the intellectual route.” The opening paragraph of my cover letter featured their motto as thus: “Please consider my spiritual memoir, Inner Pilgrimage: Ten Days to a Mindful Me. My book would be an excellent fit for your mission of publishing books that empower people through the intellectual route. Inner Pilgrimage is a comprehensive, moment-by-moment description of a life-transforming vipassana meditation retreat that I attended. A detailed book proposal and sample chapters are attached.”
Submission Guidelines: Every publishing house has its own unique manuscript submission guidelines. Proposals that deviate from the specified guidelines typically end up in the rejection pile. More on this in “Writing a Winning Book Proposal” below.
Time Taken to Review Submissions: The time taken to review submissions indicates how long it typically takes for a publisher to review and provide judgment on a manuscript.
Proposal Submission Date: Recording the date proposal was submitted is useful, to determine the status of a submittal, especially when the “time taken to review submission” has lapsed.
Miscellaneous Comments: Save a column for noting any miscellaneous comments.
Outcome of Submission: The outcome of submittal column listed the many rejections that I received!

Writing a Winning Book Proposal
Transforming a book idea into a solid book proposal should involve the elements of originality, creativity, and relevance. As such, it is a vast and complex topic, and is addressed separately (Click Here).

Learn how a ten-day vipassana meditation retreat transformed Raji Lukkoor.

Watch the captivating book trailer on Raji Lukkoor’s YouTube channel.
© Raji Lukkoor, 2011-12. All rights reserved.

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